The Bullseye
From livestock weight to profit.

Know the weight. Make the right move.

Every Animal.
Every Load.
Every Time.

Accurate. Automatic. Profitable.

The Bullseye films your cattle as they walk through the paddock or yard, then delivers every animal's weight and headcount the next day — with no traditional scales required.

Accurate live weight. Better decisions. Better profits.

Book a Demo See How It Works ↓
Cattle held in a steel crush in the yards while two stockmen weigh them manually

Traditional weighing

Time consuming. Labour intensive. More handling.

  • Takes time and labour
  • Requires moving cattle through the yards
  • Can be stressful for animals and people
Cattle walking single file through a laneway under an overhead weighing camera

The Bullseye way

Simple. Fast. Accurate. Less handling.

  • Weighs and counts as cattle walk through
  • Less handling and intervention
  • Accurate data, ready to use for better decisions
Same cattle. A simpler way.
97%
Accuracy vs
traditional scales
250
Animals weighed
in 20 minutes
85%
Reduction in
handling time
2
People to weigh
250 head

The Problem

Stop Leaving
Money in the Paddock

Without frequent weight data, Australian producers routinely undersell, over-supplement, and mis-time their markets. Two weighings a year isn't a strategy — it's a guess.

Days Lost to Mustering
A 335-head weigh takes 8 hours and 5 people. That's a full day of labour, fuel, and lost productivity — every single time you need a number.
Injury, Stress & Weight Loss
Cattle walk long distances to the yards without feed or water, losing condition along the way. Stress suppresses daily gain for days afterwards — and the risk of injury is real every time.
Performance Lost to Stress
Stressed cattle lose weight during and after mustering. You're paying for a weigh-in twice — once in labour, once in suppressed daily gain.
Selling Blind
Without current weights, you negotiate with agents on estimates. You mis-time markets, leave money on the table, and supplement without knowing if it's working.

How It Works

From Paddock
to Decision by Tomorrow.

No internet required — works anywhere on your property
1
Set Up
Position The Bullseye's portable camera at your yard, loading ramp or laneway. No power source or internet needed. The camera records automatically every time an animal passes.
2
Film Your Mob
Walk your cattle through naturally. Up to 250 head in 20 minutes with 2 people. If mounted at a fixed race or chute, the system operates completely hands-free.
250 head / 20 min / 2 people
3
Upload & Process
Back at the homestead, connect via Wi-Fi. Footage uploads to the cloud and our AI processes every animal automatically — no manual data entry required. Results are ready the next day.
4
Act on Real Numbers
Individual live weight, daily gain (ADG), headcount and presence audit — on your laptop or tablet at the homestead. Sell smarter, supplement efficiently, plan with confidence.

Smarter Livestock Management

Precision You Can Trust.
Performance That Counts.

Measure
Manage
Maximise

The data you need to make confident decisions on selling, supplementation and stocking — delivered automatically, every time you film your mob.

Key Benefits

Better Data. Better Control.
Better Outcomes.

Know Every Animal's Worth
Film your whole mob in minutes, as often as you like, without a muster — and have every animal's weight the next day. See which animals are performing, which are lagging, and exactly what's in your paddock — in real numbers, not estimates.
Cut Supplement Waste
See whether your supplement program is delivering real daily gain — or just burning cash. Adjust nutrition, stocking and pasture allocation based on what's actually happening in the paddock.
Negotiate From Strength
Know the exact weight of every animal before you call the agent. Hit target weights on schedule, time your sell to the market, and walk into every negotiation with real numbers — not estimates.
A Full Day Back, Every Weigh
What used to take 8 hours and 5 people now takes 20 minutes and 2. No mustering, no scales, no stress on the animals. Your team stays productive — and so does your herd.
Built for the Loading Ramp Too
Film every load as it goes up the ramp. The next day you'll have the total live weight and head count of each load — a verified record of every trip, and the numbers to plan future loads closer to legal limits. More efficient loads means more profit per trip.
Next-Day Load Reports
Weight and head count for every load.
Plan Better Payloads
Use past loads to load closer to legal limits.
Verified Records
Proof of weight and head count per trip.
Better Profits
More efficient loads, more profit per trip.

Proven Technology

Real Results.
Proven in the Field.

Proven across millions of animals in Brazil, Argentina, Paraguay and Mexico. The same results — less time, less labour, better decisions — now available to Australian producers.

97%
Accuracy vs
traditional scales
1.5M+
3D animal images
in training dataset
10 yrs
AI development
& field testing
85%
Reduction in
handling time
250
Animals weighed
in 20 minutes
4
Countries of proven
field operation
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Get in Touch

Know the Weight.
Make the Right Move.

See exactly what's in your paddock. Book a demonstration on your property — we'll show you the results on your own cattle.

Your information is kept confidential. We'll respond within 1–2 business days.

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